The Evolution of Signage

The function of signage is to convey information to an audience so that decision making can be done by the receiver. Since signage is considered a marketing strategy, signage can actually help persuade an individual to buy or purchase a product or service   The invention of sign or also known as the light box has been a revolutionary creation in the business industry, but we can not really pinpoint the actual date where signage was made. This is due to the reason that signage has already been a big part of us since the back from the olden times.

metal signage can trace of the existence of signage was the creation of promotional and retail signs were during the times of the ancient Egyptians, Romans and Greeks. Among these times they used stone and terracotta as the material they use to make these signage. The uses of these signages were to differentiate the type of buildings it was such as if it is a tavern, or a shop. These ancient signages until now have been preserved and kept in museums until today. This shows that signage was already in existence in these times.


In the medieval period, the use of signs were already prevalent enough to be a standard in law for traders. Innkeepers and traders during these times had to signages in front of their establishments for legislation purposes. This law soon on later moved to other parts of europe and other countries.

During the 19th century, there was the start of specialised signages that developed for certain places in their arrangements of lights at night like for coffeehouses. In the 20th century, signage had already become a norm and a part of everyday life. The creation of the lightbox sign and neon light sign in the 1920s, made signage come up to life. By now it has set the standard for today signage.